Case Studies

Etisalat’s Game Changer: Sri Lanka’s First Interactive YouTube Campaign

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Wouldn’t it be wonderful to be able to change the endings of movies and TV shows? YouTube offers a series of tweaks which provides viewers with fully customised movie experiences. Using just the standard features available for Sri Lanka on …

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Neo@Ogilvy takes Online Videos to the Next Level in Sri Lanka


The competitively growing Sri Lankan energy drink market now builds on a host of ‘image building’ campaigns for brand promotion and brand visibility to better the product’s reach to Sri Lankans. Red Bull rode on an advantageous streak of digitally …

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User Generated Videos to Engage Consumers at a Personal Level


In March 2011, Neo@Ogilvy rolled out Sri Lanka’s first user generated video contest. Running parallel to Coca-Cola’s “BRRR” thematic ATL campaign, we asked consumers to share their own “BRRR Moments” in a small video clip. Background A shiver of delight …

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Neo@Ogilvy Sri Lanka has met Google's requirements to attain recognition as a Qualified Google Advertising Professional.