Chief Executive Officer, Phoenix Ogilvy – Sri Lanka
Sudesh is a veteran marketing communications specialist with over 19 years of industry experience, fifteen of them attached to Ogilvy & Mather, part of the prestigious WPP Group.
Starting off in Account Management, he has been the brand steward for several prestigious brands such as Cadbury, Coca Cola, DHL, Energizer, Kodak and Nestle. Being part of the team winning Sri Lanka Tourism business in 2007 and leading its subsequent repositioning exercise of ‘brand Sri Lanka’ was a key milestone in Sudesh’s career. Subsequently, winning 2 consecutive International Cricket Council global campaigns; Cricket World Cup 2011 and ICC World Twenty20 2012, and spearheading a 360 Global Marketing Promotions campaign and executing across several continents for the biggest international sporting events hosted in Sri Lanka is one of the most successful campaigns he gave leadership to at Ogilvy. Currently Sudesh is tasked with the responsibility of spearheading the global campaign for Ceylon Tea – the biggest MARCOM campaign out of Sri Lanka to promote Sri Lankan tea as well as the destination.
Sudesh carries with him hands-on experience in planning and developing effective marketing communication programs that generate sales growth, boost brand strength and effect the bottom line, across a wide range of categories such as Financial Services, Insurance, Telecommunications, Travel & Tourism, Sport Marketing, and FMCG products to name a few.
Sudesh has a MBA from Edith Cowan University – Australia, Post Graduate Diploma in Marketing from the Chartered Institute of Marketing -UK, and is a Certified Management Accountant with SMA – Australia.
In a bid to transmit his knowledge to others, Sudesh finds time to impart his experience to young marketers as a lecturer on Marketing and Communications. He is also responsible for all training related activities at Phoenix O&M.