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A Global media agency

Ogilvy Media and Geometry Media are specialized media units of Phoenix Ogilvy (PVT) Ltd. Sri Lanka’s advertising powerhouse. We extend our affiliation to the Ogilvy and Mather Worldwide network, a member of WPP group, and its extensive global assets and technology. Masterfully infusing local granular insights into an ever-changing media kaleidoscope, we are constantly progressing the brand engagement landscape to create exciting new avenues for our clients.

Services

Work

Core Team

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Planning Effectiveness

Ogilvy Media believes that the core of the media process; the media planning should have the right balance of quantitative & qualitative approach to address the marketing & communication objectives of any Client. Ogilvy Media is armed with the state-of-the-art quantitative tools and proprietary qualitative tools to create an edge for clients in a commoditized media market.

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Buying Effectiveness

Lower rate alone is not going to guarantee effectiveness to the media decisions. Decisions needs to be taken based on proper planning principles coupled with rates. Ogilvy Media ensure that the planned objectives are bought well with our buying clout from the consolidation of Ogilvy Media portfolio & Geometry Media portfolio.

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Operational Effectiveness

Planning & negotiations are not complete until it is executed as planned. Ogilvy Media ensures 100% delivery of planned exposures within the planning period with triparty authentication process.

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Real Weather Checks

Ogilvy Media innovates for Sprite with groundbreaking campaign featuring real-time weather updating advertisements

Ogilvy Media, created a real time weather check system with tailored messaging, aimed to excite the public to beat the heat with Sprite. Sprite is a brand of Coca-Cola Sri Lanka and is renowned to be one of the most refreshing beverages in the world. In line with the brand’s global summer campaign, which aims to inspire consumers to drink a Sprite, particularly in hot weather conditions to cool off, Ogilvy Media developed an innovative campaign that used an outdoor LED system to display the temperature in key locations in Colombo with customize messaging on each display, based on the temperature at each location.
The real-time weather update was displayed at a specific time of the hour with a customized message, which automatically analyzed the temperature, humidity and weather patterns at that moment. The system was developed to pick up over 30 weather patterns along with temperature and humidity levels, in order to display customize messages.
The real-time weather updating advertisements were in eight key locations in Colombo including the Liberty Plaza Roundabout, Town Hall, Bambalapitiya, Independence Arcade (BMICH) and Dutch Hospital.
Ogilvy Media, partnered with ADA Digital Singapore and Emerging Media to introduce the system for the first time in Sri Lanka. ADA Digital Singapore developed the back-end program for the system and Emerging Media; the leading outdoor digital screen operator in Sri Lanka, integrated and executed the program locally to successfully launch the campaign for Sprite. The creatives for the campaign were developed by Phoenix Ogilvy.

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News preparation

Best start to your day
NESTOMALT TAKES OVER PRIME TIME NEWS

The Challenge:
Nestle has been the undisputed leader in the malted food drinks category in Sri Lanka with their flagship brand – Nestomalt. However, with Unilever purchasing the beverage business of GSK (Viva and Horlicks), Nestomalt was pitted against the spending power of the biggest advertiser in the country.
The brand came up with a new communication focusing on the importance of Nestomalt’s nutrition credential as a great start for any activity, which leads to a successful life. In order to combat the huge media spend from Unilever on the category, the brand needed some out of the box thinking to cut through the clutter.

The Solution:
News is a genre which has the highest viewership and highest credibility on the consumers of mind, out of all television programming.
We tied up with the key prime time news bulletins in the country, where we showed the news anchors getting ready to read the news, by drinking a hot cup of Nestomalt.
The anchors spoke about the importance having a good energy before the starting of news, which helps them to do their best.
The said clip was placed just before starting the news as an island break, hence the attention of all the news viewers were captured.

The Effectiveness
Nestomalt managed to hold its market share without giving to Viva who tried hard by increasing spends.
A lot of positive buzz among the consumers based on their social media interactions for the activity.

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Overpowering LPL2

Maliban overpower Munchee on-air on LPL 2nd edition

The Lankan Premier League (LPL) is the main T20 franchise cricket tournament in Sri Lanka.
The main competitor for Maliban Biscuits Munchee, had obtained the tournament sponsorship which included the on-ground branding opportunities. Therefore, the task was how we could over power our main competitor during this tournament. Hence, we decided to take a different route to our competitors strategy with specially created on-air segments for Maliban spicy range of biscuits. This comprised of :
• Solely dedicated power play presence with branding
• Engagement with the viewers on guessing the player of the match linked with each of the spicy biscuit variant (ie: Maliban Krisco – Krispy player of the match / Maliban Spicy Cracker – Spicy player of the match, etc.)
• Maliban special moment of the match within a branded frame was aired post the match and during the studio discussion of the next match
• High numbers of “L” crawlers to maintain the visibility within the matches

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Blending Mastheads

The best place for loan for a woman
GETTING THE NEWSPAPER MASTHEAD TO BE A PART OF THE AD

The Challenge:
Gold loan market of Sri Lanka took significant hike in demand due to the current economic crisis. As a result a lot of NBFI started fighting for their share of the growth. CDB being a pioneer in the segment, launched a campaign with the tag line “Best place for a gold loan” harping on the trust placed with the brand and the ease of obtaining a loan.
The product is mainly target towards the middle-class ladies who are looking to pawn their jewelry to manage urgent cash flow issues.
However, with increasing clutter in the category, CDB required some out of the box thinking to get their campaign noticed; specially when competitors started matching the CDB service promise and interest rates.

The Solution:
We realized that names of all key women’s tabloids in Sri Lanka, are synonyms for a lady. Hence we came up with the idea where we made the masthead of the newspaper a part of advertisement where the tagline was re written to mean “Best place for a gold loan for a lady”. We tied up with key women’s tabloids for this and the execution was unmissable as it appears on the cover page itself.
• Effectiveness
• Coverage across key women’s tabloids and additional placement of PR articles on the campaign
• The brand team managed to overachieve the set target by an additional 20%
• Gold at Campaign PR Asia Awards 2022 for PR-led Integrated Communications
• Bronze Effies SG 2022 winner
Amongst many other awards for strategy, insights, creative, integrated campaigns.